When Does a Business Need to Invest in a New Website?

Many clients often wonder, “When do I need a new website?”
Here are a few quick signs:

  • Your copyright date is from a previous decade (e.g., “2009”).

  • Website traffic is trending down instead of up.

  • The site regularly experiences errors or downtime.

  • Your competitors’ websites look significantly more modern or appealing.

While businesses may hope a website lasts 10 years (or forever), the typical lifespan of website technology is about 3 to 5 years. A fresh design not only updates your brand image but also keeps your site aligned with evolving technology standards. Newer coding practices improve website speed and performance—crucial for both user experience and search engine optimization.

Moreover, the web is no longer limited to desktops. Mobile web browsing—including smartphones and tablets—is on pace to match or even surpass desktop traffic. Google now recommends mobile-friendly design as a standard, and it can directly impact your search rankings.

In short, one of the clearest signs it’s time for an update is when your website doesn’t offer an optimal experience on mobile and tablet devices.