I was gifted with an outgoing personality, a technical aptitude and continual desire to improve my skill set. Click on each category to learn in detail about the skills I have developed over the years from my professional experience.
Management
- Overseeing the production team at Impact Networking print center in Peru, IL
- Designed and implemented a performance based incentive plan
- Built and executed a local go-to-market strategy
- Transitioned the outsourced printed materials into in-house production
- Developed staff member’s talents, skills and growth plans
- Planned high-level projects and long-term objectives
- Monitoring and supporting day-to-day tasks
- Spearheaded and coordinated cross-department awards committee (increased applications)
- Developed the employee “Innovation Program” to promote idea suggestions and culture
- Established team procedures and processes
- Handled interviewing and hiring process
- Communicated between managers, upper management and all company annoucements
Mentoring
- Mentoring and empowering junior level staff
- Showcase graphic design at local high schools career days
- Judged high school web design competition
- Overseen intern and high school student job shadowing
- Directed University of Chicago undergrad class projects
Print Design
- Advanced knowledge Adobe Creative Suite
- Created multiple and unique design concepts
- Developed engaging new and existing branding
- Environment graphics (signage, trade show and 100 car fleet – vehicle wraps)
- Product and packaging graphics
- Publication (magazine and book)
- Created series and multi-product campaigns
- Short web animations, coordinated and directed video production company
- Handle entire print production process, knowledgable in both offset and digital presses
Web Development
- Design concepts, structure and page layout
- User Experience (UX) for responsive layouts for mobile, tablet and desktop
- Front-end development: coding HTML and Cascading Style Sheets (CSS)
- Designed and programmed animated web banners
- Implemented Content Management Systems (WordPress)
- Coordinated eCommerce (Custom, OS Commerce, NOP Commerce, X-Cart, Vevocart)
- Search Engine Optimization (SEO) tactics
Information Architecture
- Determine client’s business and functional needs
- Write project brief and solution definition (project management institute (PMI) model)
- Develop sitemaps and functionality scopes
- Create step-by-step page layouts
- Evaluate pre-built solutions
- Organize website content for user friendliness and SEO
Automated Marketing
- Worked on a team to implement an enterprise level automated marketing program (Marketo).
- Received Marketo certification
- Experience in email marketing programs: Marketo, Constant Contact, Vertical Response and MailChimp
- Custom email designs, surveys and variable data
- Embed email sign up modules
- Client training on email marketing programs
- Speaking to groups on DIY: email marketing
Public Relations
- Implement online media programs (Vocus and PR web)
- Nurtured relationships with industry media contacts
- Online tracking of media hits and reporting
- Develop strategy for online pr channels and social media
Social Media & Online Marketing
- Set up and maintain multiple client’s social media and online presence
- Creating strategic plans for target audiences
- Create content (articles, updates and posts)
- Tracking and metrics of social media traffic
- Streamline distribution of social media accounts
- Embedding social media modules and icons on websites
- Clients consultation and training
Search Engine Optimization (SEO)
- Deeply knowledgeable in organic search tactics
- Advanced technical knowledge of implementing UTM parameters
- Utilize industry standards and best practices for content marketing
- Proven success in improving website SERPs
- Measurable increases in website traffic through data analytics
Photography
- Product photography
- Professional portraits
- On-site location photography
- Live event photography
- Photo Enhancing and Manipulation
Writing
- Wrote industry related articles for young designers
- Maintained an online blog for 10+ years
- Client communications, sales and project documentation
- Developed protocols, budgets and proposals
Project Management
- Project lead for multiple design and web projects
- Handled client, team and vendor communications
- Maintained client accounts and project documentation
- Developed project contracts and process
- Created a comprehensive client development guide
