Custom Tool Development & Marketing
I led the development of an innovative content marketing tool designed to help educators advocate for books. I originated the concept, functionality, design, and campaign strategy, and collaborated with developers and marketers to bring it to life. I wrote a LinkedIn Article about the tool, which has had over 150 downloads, 7,000 organic visits, and has driven $17K in last-click attributed revenue since its October 2024 launch. It’s become a cornerstone for building evergreen SEO content.Video Series
I directed a series of employee-focused recruitment and sales videos, produced by a professional video team. I interviewed over 40 employees, refining my approach to draw out sincere, impactful stories. A couple of these videos—such as the Company History & Growth and Success Stories—are still in use eight years later. I also contributed DSLR B-roll footage to support budget needs while maintaining authenticity.Professional Sports Team
Designed, coordinated and maintained professional sports team sponsorship with:- NHL Chicago Blackhawks
- MLB Chicago Cubs
- MLB Milwaukee Brewers
- MLS Chicago Fire
- LED Animations
- Playbook Ads
- Suite Signage
- PA Announcements
- Hosting Events
- Photography
(I literally slide on the ground last second to be in the photo. Pictured bottom center.)
Event Marketing
All Company Meetings- 350+ employee event, 3x per year
- Regularly speak on marketing
- Design and formatted presentations
- Source and branded promotional items
- Photograph event
- Post event survey
- Dom Perignon
- Roberto Cavalli Vodka
Online Marketing
Established formal Online Marketing services at Impact Networking for customers, which included sales, new business and hiring/training staff.