Custom Tool Development & Marketing

I led the development of an innovative content marketing tool designed to help educators advocate for books. I originated the concept, functionality, design, and campaign strategy, and collaborated with developers and marketers to bring it to life. I wrote a LinkedIn Article about the tool, which has had over 150 downloads, 7,000 organic visits, and has driven $17K in last-click attributed revenue since its October 2024 launch. It’s become a cornerstone for building evergreen SEO content.

Video Series

I directed a series of employee-focused recruitment and sales videos, produced by a professional video team. I interviewed over 40 employees, refining my approach to draw out sincere, impactful stories. A couple of these videos—such as the Company History & Growth and Success Stories—are still in use eight years later. I also contributed DSLR B-roll footage to support budget needs while maintaining authenticity.

Professional Sports Team

Designed, coordinated and maintained professional sports team sponsorship with:

• NHL Chicago Blackhawks
• MLB Chicago Cubs
• MLB Milwaukee Brewers
• MLS Chicago Fire

Sports sponsorships included the design of:

• LED Animations
• Playbook Ads
• Suite Signage
• PA Announcements
• Hosting Events
• Photography

Notably: Photographed the NHL Stanley Cup during an onsite visit, 165 groups in under one hour.

(I literally slide on the ground last second to be in the photo. Pictured bottom center.)

Event Marketing

All Company Meetings

• 350+ employee event, 3x per year
• Regularly speak on marketing
• Design and formatted presentations
• Source and branded promotional items
• Photograph event
• Post event survey

Event Promotion Design

• Dom Perignon
• Roberto Cavalli Vodka

Online Marketing

Established formal Online Marketing services at Impact Networking for customers, which included sales, new business and hiring/training staff.