When improving your website and trying to build an Internet presence, learn the benefits of hiring an online marketing professional to help guide you. With every business having a website (really it's a must), the challenge is not only to be visually more impressive than your competition, but also to have a site that ranks higher in search results AND shows up in local searches AND has more positive online reviews AND converts visitors into leads. That is when buzzwords like "search engine optimization (SEO)," "online marketing," "keywords" and "social media" come into play and where working with an online marketer/SEO expert is your best investment. Why you ask? Here are several reasons why an online marketing expert should be your new best friend.