Skills

I was gifted with an outgoing personality, a technical aptitude and continual desire to improve my skill set. Click on each category to learn in detail about the skills I have developed over the years from my professional experience.

Management

  • Overseeing the production team at Impact Networking print center in Peru, IL
  • Designed and implemented a performance based incentive plan
  • Built and executed a local go-to-market strategy
  • Transitioned the outsourced printed materials into in-house production
  • Developed staff member’s talents, skills and growth plans
  • Planned high-level projects and long-term objectives
  • Monitoring and supporting day-to-day tasks
  • Spearheaded and coordinated cross-department awards committee (increased applications)
  • Developed the employee “Innovation Program” to promote idea suggestions and culture
  • Established team procedures and processes
  • Handled interviewing and hiring process
  • Communicated between managers, upper management and all company annoucements

Mentoring

  • Mentoring and empowering junior level staff
  • Showcase graphic design at local high schools career days
  • Judged high school web design competition
  • Overseen intern and high school student job shadowing
  • Directed University of Chicago undergrad class projects

Print Design

  • Advanced knowledge Adobe Creative Suite
  • Created multiple and unique design concepts
  • Developed engaging new and existing branding
  • Environment graphics (signage, trade show and 100 car fleet – vehicle wraps)
  • Product and packaging graphics
  • Publication (magazine and book)
  • Created series and multi-product campaigns
  • Short web animations, coordinated and directed video production company
  • Handle entire print production process, knowledgable in both offset and digital presses

Web Development

  • Design concepts, structure and page layout
  • User Experience (UX) for responsive layouts for mobile, tablet and desktop
  • Front-end development: coding HTML and Cascading Style Sheets (CSS)
  • Designed and programmed animated web banners
  • Implemented Content Management Systems (WordPress)
  • Coordinated eCommerce (Custom, OS Commerce, NOP Commerce, X-Cart, Vevocart)
  • Search Engine Optimization (SEO) tactics

Information Architecture

  • Determine client’s business and functional needs
  • Write project brief and solution definition (project management institute (PMI) model)
  • Develop sitemaps and functionality scopes
  • Create step-by-step page layouts
  • Evaluate pre-built solutions
  • Organize website content for user friendliness and SEO

Automated Marketing

  • Worked on a team to implement an enterprise level automated marketing program (Marketo).
  • Received Marketo certification
  • Experience in email marketing programs: Marketo, Constant Contact, Vertical Response and MailChimp
  • Custom email designs, surveys and variable data
  • Embed email sign up modules
  • Client training on email marketing programs
  • Speaking to groups on DIY: email marketing

Public Relations

  • Implement online media programs (Vocus and PR web)
  • Nurtured relationships with industry media contacts
  • Online tracking of media hits and reporting
  • Develop strategy for online pr channels and social media

Social Media & Online Marketing

  • Set up and maintain multiple client’s social media and online presense
  • Creating strategic plans for target audiences
  • Create content (articles, updates and posts)
  • Tracking and metrics of social media traffic
  • Streamline distribution of social media accounts
  • Embedding social media modules and icons on websites
  • Clients consultation and training

Photography

  • Product photography
  • Professional portraits
  • On-site location photography
  • Live event photography
  • Photo Enhancing and Manipulation

Writing

  • Wrote industry related articles for young designers
  • Maintained an online blog for 10+ years
  • Client communications, sales and project documentation
  • Developed protocols, budgets and proposals

Project Management

  • Project lead for multiple design and web projects
  • Handled client, team and vendor communications
  • Maintained client accounts and project documentation
  • Developed project contracts and process
  • Created a comprehensive client development guide

 

 

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