Manager, Marketing Communications

Follett School Solutions | McHenry, IL
October 2017 – Present

Follett is a $3.6 billion privately held company with more than 140 years in the educational resources and services Industr. Follett School Solutions provides content, technology solutions, thought leadership and expert support to PreK-12 educators around the world.

  • Overseeing a Multidisciplinary Team of Designers, Front-end Developers, Copywriters and Proofreaders
  • Providing Creative Direction, Brand Systems, Inspiration and Expertise
  • Developing Relationships Between Teams and Departments
  • Improving Work Processes and Manage Team Operations

 In-house Director, Marketing & Design

Impact Networking | Lake Forest, IL
April 2015 – September 2017

350+ Employees, 12 Midwest Branches with 4 Service/Product Portfolios

  • Promoted to Direct In-house Marketing, Design and Logistics at Headquarters
  • Management of Production Team and Go-to-market Strategy for Peru, IL Print Center
  • Coordination with Chicago Web Development Team on Web Updates & Digital Marketing Tactics
  • Design and Implementation of Multi-channel Ad Campaigns for Recruitment and Sales
  • Developed Corporate Social Media Presence, Managing On-going Strategy & Content Marketing
  • Evaluating New Technologies and Channels for Advertising in Both Digital and Print

Senior Designer, Creative Services Group

Impact Networking | Lake Forest, IL
December 2011 – April 2015

Agency Services – Branding, Print Design, Online Marketing & Web Development for Small-to- Medium Sized Businesses

  • Created Concepts & User Experience (UX) for Responsive (Desktop, Tablet & Mobile) Layouts
  • Designed New Corporate Branding and Worked within Existing Identities
  • Lead Designer and Coordinator on Multiple On-going Design Retainers
  • Established New Services Offering of Online Marketing to New and Existing Clients
  • Hired and Trained Team Members for Online Marketing Team

Graphic Designer / Front-End Web Developer

INT, Inc. | Buffalo Grove, IL
March 2004 – December 2011
Managed Service Provider – Design & Web Services for Small Businesses

  • Creating custom designs and working with existing branding identities.
  • Front end development of static and dynamic website using HTML, CSS, Javascript and PHP.
  • Oversee the development department, staff and vendors.
  • Network through local groups, handling entire sales process and presentations to new clients.
  • Plan, coordinate and implement print design and web development projects.
  • Implement strategic planning and updates of Social Media, Email Marketing and Online Advertising.
  • Developed and execute online PR campaign for National Marketing projects.
  • Photograph clients, products, live events, locations and enhancing images for Advertising uses.
  • Responsible for communications and maintaining over 100 clients and 60 websites.
  • Working on between 10 – 15 client and internal projects at a time.

Freelance Designer

Terlato Wines International | Bannockburn, IL
October 2003 – January 2004
Premium Wine Sales & Marketing Firm

  • Premium Wine Label Re-design Concepts
  • Custom Design Folder & Dye Cut with Informational Inserts
  • Quarterly Sales Contest Flyer Designs

Design Internship

Island Press | Washington, D.C.
February 2003 – September 2003
Nonprofit, Environmental Publisher

  • “The Kruger Experience” by Johan Du Toit – Book Cover Design
  • “Alone” by Admiral Byrd – Designed Interior Front and Back Matter
  • Cover Art Proofing – Reviewed, Adjusted/ Corrected Multiple Covers for Print
  • Photo Research – Organized, Logged and Book Cover Images
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